We place your track into high-performing playlists in your exact niche. Spotify's algorithm does the rest — pushing your music organically to listeners who are already seeking your sound.
Spotify's recommendation engine is responsible for over 30% of all listening on the platform. Radio, Discover Weekly, Release Radar, algorithmic playlists — they all operate on the same fundamental signals. At Ying Yang Entertainment, we have spent years mapping those signals and building a repeatable activation framework used by artists at every level, from independent releases to major-label campaigns.
This is not paid promotion. This is not playlist pitching. This is genuine algorithmic activation — the same mechanics that take a record from obscurity to 10 million streams without a single industry contact or advertising budget.
We begin with a deep analysis of your sound, catalogue, and existing listener data. Using Spotify's internal genre taxonomy and listener behaviour patterns, we identify the precise audience segments your music belongs to — and where algorithmic momentum is most achievable.
Spotify's algorithm responds to specific behavioural signals: save rates, completion rates, playlist adds, and library interactions. We engineer the opening conditions of your campaign to send the exact signals required to trigger algorithmic consideration — compressing what typically takes 12 months into weeks.
Once the initial signals register, Spotify's Radio, Autoplay and Discover Weekly systems begin surfacing your track to matched listeners. This is organic reach at scale — listeners who find your music because the platform recommends it, not because you paid for them to see an ad.
Algorithmic placement is not a one-time event. We monitor campaign signals throughout and make real-time adjustments to maintain the engagement quality Spotify needs to keep your track in rotation. Most campaigns see continued algorithmic push for months after activation.
The platform's algorithm is built to find music that listeners genuinely connect with and surface it to more of them. The moment your track generates the right behavioural signals — saves, replays, library adds — you enter the recommendation engine.
This is the same mechanism that takes an unknown artist to 10 million streams. You do not need a label, a PR budget, or a verified account. You need the right placement.
Apply Now"I refer artists to Ying Yang Entertainment before we even have the conversation about a deal. By the time they come back, the data does the talking. The algorithm has already validated what we were hearing."
"I had a manager, a PR company, and a distribution deal — and nothing was moving. Ying Yang Entertainment cracked the algorithm in four weeks. My Discover Weekly placements alone added 40,000 new listeners."
"We have watched independent artists run Ying Yang campaigns and come out the other side with audience data that most signed acts never generate in a year. It is genuinely impressive."
"Every other service I tried gave me a burst of streams that disappeared. With Ying Yang Entertainment the growth was gradual, consistent, and real. Six months later my streams are still climbing."
"No promises, no hype — just a clear process and a campaign that delivered. My track went from 3,000 streams to over half a million. The platform started doing the work for me."
"Algorithmic positioning at this level used to require a full marketing team and a significant budget. The fact that artists can access this through Ying Yang is legitimately changing the landscape."
"I went from 800 monthly listeners to 67,000 in under three months. The campaign paid for itself in Spotify royalties alone within the first 45 days. The ROI on this is unlike anything else in music marketing."
"I was sceptical. I had worked with three other services before and they all delivered fake engagement that went nowhere. This was completely different. Real listeners, real saves, real growth."
We identify playlists within your genre that have demonstrated high engagement — meaning listeners save tracks, complete full plays, and add songs to their own libraries. Your track is placed into those playlists immediately. The resulting engagement tells Spotify's algorithm your music belongs in front of more people like those listeners.
Yes, entirely. We do not use bots, fake streams, click farms, or any form of artificial manipulation. Every play, save, and library add your track receives is from a real person making a genuine decision. Our partnerships with distributors like Too Lost and AWAL exist because our methodology is fully compliant and openly defensible.
Immediately. Once your application is approved and campaign details are confirmed, placement begins from day one. There is no warm-up period or waiting window. We recommend aligning campaigns with release dates to capture the full algorithmic window Spotify opens for new music.
Paid playlist pitching relies on a human curator who may or may not add your track — and even when they do, Spotify's algorithm does not automatically respond. Paying for streams is both a terms violation and ultimately worthless because the engagement signals are false. Our model generates real engagement that Spotify's systems are built to reward and amplify.
No. Some of our most dramatic results have come from artists with fewer than 1,000 monthly listeners before their campaign. Spotify's algorithm evaluates engagement quality, not historical volume. A track with strong save rates and completion from a small initial audience will receive the same algorithmic consideration as one from an established artist.
For most artists, yes. Once your track enters Spotify's algorithmic playlists — Discover Weekly, Radio, Autoplay — the platform continues pushing it to new listeners as long as engagement remains strong. The initial placement triggers a self-reinforcing cycle. We monitor campaign health throughout and provide a post-campaign report detailing trajectory.
We have delivered campaigns across Pop, Alternative, R&B, Hip-Hop, Electronic, Afrobeats, Indie, Country, and Latin. The niche-matching component of our process adapts to the specific listener behaviour patterns of your genre, so the playlist targeting is always specific to your sound — never broad or generic.
After your application is reviewed, we ask for access to your Spotify for Artists dashboard so we can assess baseline data, a brief conversation about your release timeline, and the track or tracks you want activated. We handle everything else from there. There is no content you need to produce or tools you need to learn.
Every campaign we take on carries our name. We only work with artists whose music is ready for what the algorithm can do to it. If that is you, fill in the form and we will be in touch within 48 hours.